Effective September 21 2026

This Privacy Policy explains how WS Trading, doing business as Buy Truck Wheels ("Buy Truck Wheels," "we," "us," or "our"), collects, uses, discloses, and protects personal information when you visit buytruckwheels.com, create an account, make a purchase, communicate with us, receive marketing, or otherwise interact with our products and services (collectively, the "Services").

This Policy applies to consumers throughout the United States. We extend the core privacy rights described below to all U.S. consumers, subject to identity verification and lawful exceptions. Additional disclosures for residents of California and certain other states appear later in this Policy.

This Policy does not apply to information processed solely in an employment or independent-contractor context, or to third-party websites and services that maintain their own privacy notices.

1 Personal Information We Collect

Depending on how you interact with us, we may collect the following categories of personal information:

 

2 Sources of Personal Information

We collect personal information from:

·       You, when you place an order, create an account, contact us, subscribe to marketing, submit a review, request support, or otherwise provide information.

·       Your browser or device through cookies, pixels, tags, log files, local storage, and similar technologies.

·       Service providers and business partners, including Shopify, payment providers, fraud-prevention providers, carriers, fulfillment partners, customer-service platforms, advertising and analytics providers, and email or SMS providers.

·       Advertising, social-media, and analytics partners when you interact with our ads, content, or profiles.

·       Publicly available sources and information lawfully supplied by commercial partners when needed for fraud prevention, address validation, business-customer support, or legal compliance.

3 How We Use Personal Information

We may use personal information to:

·       Process payments, fulfill and deliver orders, administer returns and warranties, and provide order updates.

·       Create and manage accounts and remember shopping-cart or website preferences.

·       Provide customer service, product information, fitment assistance, and responses to inquiries.

·       Send transactional email and text messages and, when permitted, marketing communications.

·       Operate, maintain, personalize, measure, and improve the Services and our product offerings.

·       Measure advertising, understand campaign performance, and provide interest-based or targeted advertising, subject to your privacy choices.

·       Detect, investigate, and prevent fraud, misuse, security incidents, and violations of our terms.

·       Comply with law, enforce agreements, establish or defend legal claims, and protect customers, our business, and others.

·       Create aggregated or deidentified information that cannot reasonably be linked to you. We maintain deidentified information in deidentified form and do not attempt to reidentify it except as permitted by law.

4 Cookies Analytics and Advertising

We and our partners use cookies, pixels, tags, and similar technologies for essential site functions, security, preferences, analytics, advertising, and measurement. These technologies may collect identifiers, device information, browsing activity, commercial information, approximate location, and inferences.

Our service providers and partners may include Shopify and its commerce services; Google Analytics and Google Ads; Meta; Microsoft Advertising, Bing, and Microsoft Clarity; Klaviyo; affiliate, review, chat, fraud-prevention, payment, and website-functionality providers; and other providers identified in our consent or privacy-preference interface. The providers we use may change as our business and website change.

You may control nonessential cookies and advertising disclosures by selecting Your Privacy Choices in the website footer. You may also use browser controls, but blocking cookies may affect site functionality. Where required by law, we treat a recognized browser-based universal opt-out mechanism, including Global Privacy Control, as a request to opt out of sale, sharing, and targeted advertising for the browser or device sending the signal.

We do not respond to older Do Not Track signals that do not communicate a legally recognized opt-out choice. This does not affect our obligation to honor legally recognized universal opt-out mechanisms.

5 How We Disclose Personal Information

We may disclose personal information to the following categories of recipients:

·       Service providers and processors. Companies that provide ecommerce hosting, payment processing, shipping, fulfillment, customer service, communications, data storage, security, fraud prevention, analytics, advertising support, product reviews, and related services. They may use information only as allowed by our agreements and applicable law.

·       Advertising and analytics partners. Partners that help measure site use and advertising, attribute sales, create audiences, or deliver targeted advertising. Certain disclosures may be considered a "sale," "sharing," or use for "targeted advertising" under state law even though we do not receive money for the information.

·       Payment and financing providers. Banks, card networks, digital-wallet providers, payment processors, fraud-prevention services, and financing providers selected by the customer.

·       Shipping and fulfillment parties. Carriers, warehouses, manufacturers, distributors, and other parties needed to fulfill, deliver, service, or support an order.

·       Professional advisers and authorities. Lawyers, accountants, auditors, insurers, regulators, courts, law enforcement, and other parties when reasonably necessary to comply with law or protect legal rights.

·       Business transaction recipients. Actual or prospective parties to a merger, financing, acquisition, reorganization, bankruptcy, sale of assets, or similar transaction, subject to appropriate protections.

·       Parties you direct us to involve. Other recipients when you request or consent to the disclosure.

6 Sale Sharing and Targeted Advertising

We do not sell personal information for money. We may disclose identifiers, commercial information, internet or device activity, approximate location, and inferences to advertising, analytics, social-media, and ecommerce advertising partners for targeted advertising and measurement. Some state laws define these disclosures as a "sale" or "sharing" of personal information.

You may opt out by selecting Your Privacy Choices in the website footer, enabling a recognized universal opt-out mechanism such as Global Privacy Control, or contacting us using the information in Section 16. Your opt-out will apply to the browser or device used to make the request and, when we can reasonably associate the request with your account, to other personal information linked to that account. We do not knowingly sell or share personal information of consumers under 16 years of age.

7 Email and Text Message Choices

You may unsubscribe from marketing emails by using the unsubscribe link in an email. You may opt out of marketing text messages by replying STOP or using another opt-out method stated in the message. We may continue sending nonmarketing communications, including order, shipping, account, warranty, safety, recall, and customer-service messages. Message and data rates may apply.

8 Retention

We retain personal information only for as long as reasonably necessary for the purposes described in this Policy, including to complete transactions; provide warranties and customer service; maintain accounts and preferences; comply with tax, accounting, product-safety, and other legal obligations; resolve disputes; enforce agreements; prevent fraud; maintain security; and document consent and privacy choices.

The retention period varies by category and context. We consider the length of the customer relationship, the expected life and warranty period of purchased products, legal limitation periods, recordkeeping requirements, the sensitivity of the information, security needs, and whether the information remains necessary for the purpose for which it was collected. When information is no longer required, we delete, deidentify, or securely dispose of it, subject to backup cycles and lawful exceptions.

9 Security

We use reasonable administrative, technical, and physical safeguards designed to protect personal information. No security method is perfect, and we cannot guarantee that information will never be accessed, used, or disclosed without authorization. You are responsible for protecting your account credentials and notifying us if you believe your account has been compromised.

10 Children

The Services are intended for a general audience and are not directed to children under 13. We do not knowingly collect personal information from children under 13. If you believe a child has provided personal information to us, contact us so we can evaluate and, where required, delete it. We do not knowingly sell or share the personal information of consumers under 16 without the authorization required by law.

11 Your United States Privacy Rights

Subject to applicable law and exceptions, U.S. consumers may request to:

·       Confirm whether we process personal information about you and access that information.

·       Correct inaccurate personal information.

·       Delete personal information.

·       Receive a portable copy of personal information you provided to us, where technically feasible.

·       Obtain information about the categories of personal information collected, sources, purposes, and categories of recipients.

·       Opt out of the sale or sharing of personal information and its use for targeted advertising.

·       Opt out of profiling in furtherance of decisions that produce legal or similarly significant effects. We do not currently use personal information for this type of profiling.

·       Limit certain uses and disclosures of sensitive personal information where that right applies. We do not use sensitive personal information to infer characteristics about you.

·       Withdraw consent where processing depends on consent.

·       Appeal our refusal to act on a request where applicable.

·       Receive equal service and pricing without unlawful discrimination for exercising a privacy right.

12 How to Exercise Your Rights

To submit a request, use one of the following methods:

·       Email info@buytruckwheels.com with the subject line Privacy Request.

·       Call us toll free at 800 830 4547.

·       For sale, sharing, targeted-advertising, or cookie choices, select Your Privacy Choices in the website footer or use a recognized universal opt-out mechanism.

Describe the right you wish to exercise and provide enough information for us to locate the relevant records. We may verify your identity using information reasonably related to the request. We will use verification information only to process the request. If we cannot verify a request, we may deny it or limit our response as permitted by law.

An authorized agent may submit a request where permitted by law. We may require proof of the agent's authority and may ask you to verify your identity or confirm the authorization directly. Parents and legal guardians may exercise rights on behalf of a child when permitted by law.

We will respond within the time required by applicable law. If we deny a request, our response will explain the basis for the decision and any available appeal process. To appeal, email info@buytruckwheels.com with the subject line Privacy Appeal and explain why you believe the decision should be reconsidered.

13 California Disclosures

This section supplements the remainder of this Policy for California residents and serves as a notice of our practices during the preceding 12 months. California personal information categories may include:

 

We collect these categories from the sources in Section 2, use them for the purposes in Section 3, and disclose them to the recipients in Section 5. The categories sold or shared for targeted advertising may be disclosed to advertising networks, analytics providers, social-media platforms, and ecommerce advertising partners. We do not have actual knowledge that we sell or share the personal information of consumers under 16.

California residents may exercise the rights to know, access, correct, delete, and obtain information about our collection and disclosure practices; opt out of sale or sharing; limit certain uses of sensitive personal information; and receive nondiscriminatory treatment. Instructions are provided in Sections 6 and 12. We honor Global Privacy Control as described in Section 4.

We do not offer a financial incentive or price or service difference in exchange for personal information unless we provide a separate Notice of Financial Incentive describing the material terms before you opt in. Ordinary coupons, promotions, loyalty benefits, and marketing offers are not intended as payment for personal information unless expressly identified otherwise.

California Civil Code Section 1798.83 may permit California customers to request information about certain disclosures of personal information for third parties' direct-marketing purposes. Submit such a request using the contact information in Section 16 and state California Shine the Light Request in the subject line.

14 Additional State Disclosures

Residents of states with comprehensive consumer privacy laws, including Colorado, Connecticut, Delaware, Florida, Indiana, Iowa, Kentucky, Maryland, Minnesota, Montana, Nebraska, New Hampshire, New Jersey, Oregon, Rhode Island, Tennessee, Texas, Utah, and Virginia, may have some or all of the rights described in Section 11, depending on the law that applies.

Colorado and other applicable-state residents may use recognized universal opt-out mechanisms to opt out of sale and targeted advertising. Oregon residents may request a list of specific third parties to which we disclosed personal data when the right applies. Minnesota residents may request information concerning certain automated decisions and may question the result of profiling when applicable; we do not currently conduct profiling that produces legal or similarly significant effects. Nevada residents may submit a verified request to opt out of a covered sale under Nevada law using the contact information in Section 16.

Some state laws provide rights only when statutory thresholds or other conditions are met. Our decision to extend core request rights nationally does not concede that every state law applies to us or to every type of information.

15 Third Party Services and Links

The Services may link to or integrate with third-party websites, payment methods, financing providers, social networks, and other services. Their privacy practices are governed by their own notices. We encourage you to review those notices before providing information directly to a third party.

Shopify provides our ecommerce platform and may process personal information to provide, improve, and personalize its services, including services that involve interactions across Shopify merchants. You can learn more about Shopify’s privacy practices and exercise applicable Shopify-specific privacy choices through the Shopify Privacy Portal.

16 Contact Us

For questions, complaints, or privacy requests, contact:

WS Trading, doing business as Buy Truck Wheels
Privacy Requests
1582 Likens Road
Marion, Ohio 43302
United States
Email info@buytruckwheels.com
Toll free 800 830 4547

17 Changes to This Policy

We may update this Policy to reflect changes in our practices, technology, legal requirements, or Services. We will post the updated Policy and revise the effective date. When required by law, we will provide additional notice or obtain consent before a material change takes effect.